Related Keywords: Ayurvastra due to medicinal value, Ayurvastra or Clothing for Health, Ayurveda Handloom Village, Ayurvedic yoga mats in demand in the US, fashion designers, increase cultivation of organic cotton yarn, Kerela handloom sector industry, medicinal herbs, natural herbal dyes, promote Ayurvedic brand handloom products, support traditional weavers
Kerela handloom sector industry crisis-ridden to promote Ayurvedic brand handloom products, pegged as Ayurvastra or Clothing for Health has put forward a proposal to the State and Central head of this Indian Independence Day, as now Ayurvedic yoga mats are in demand in the US and Ayurvastra is sought after by the fashion designers from Italy, France, Germany and Japan due to its medicinal value of natural herbal dyes.