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H&M eyes Sub-Saharan Africa as next potential market for textile production

Related Keywords: H&M, sub- Saharan Africa, Textile Industry

H&M, Swedish fashion giant plans to explore Sub-Saharan Africa and other areas in the region for the textile industry. According to Chief executive Karl-Johan Persson, H&M sees huge potential for production in Sub-Saharan Africa for the textile industry.

After placing test order in last autumn, they have started with small-scale production in Ethiopia and will see how it goes. However, it looks interesting.

They are looking at several African countries, like South Africa, said Persson, who praised the business climate in the region

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