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Danish fashion company Bestseller plans to launch its premium brand Selected in India

Related Keywords: across Europe, Bestseller, Danish family fashion company, ecommerce strategy, expand its India portfolio, introduce its premium brand, market products, menswear collection, Middle Asia, selected, to four brands

BESTSELLER is a family-owned Danish fashion company to expand its India portfolio to four brands is planning to soon bring in its premium brand — Selected. The privately-held company, which owns around 15 brands, currently operates menswear brand Jack and Jones, and women's brands Vero Moda and Only in India.

Ranjan Sharma, chief information officer at Bestseller India said that they have added one more brand, Selected, to their portfolio which they plan to launch in a couple of months.

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