Related Keywords: bought sixty five percent of SMCP, buy control of SMCP, French fashion group, latest international foray, owner of Sandro and Claudie Pierlot brand, segment of luxury market, Shandong Ruyi, solid demand among fast growing middle classes, US private equity firm KKR
China’s Shandong Ruyi to buy control of SMCP, the French fashion group and owner of the Sandro and Claudie Pierlot brands at €1.3bn including debt. Sandro, Maje and Claudie Pierlot, which sell dresses priced at around €200, operate in the so-called accessible segment of the luxury market, enjoying solid demand among fast-growing middle classes, particularly in countries such as China.
