Related Keywords: baby care, beauty and body care and surface cleaning, botanic fibers, fiber producer, Lenzing’s new brand strategy, nonwoven, nonwoven fibers, nonwoven products, sCore TEN strategy, specialty fiber business, sustainable wood sources, VEOCEL, Veocel Beauty, Veocel Body, Veocel fibers including Veocell Lyocell and Veocel Specialty Viscose Fibers, Veocel Intimate and Veocel Surface
The introduction is part of Lenzing’s new brand strategy to transform from a business to business fiber producer to a business-to-business-to-consumer brand. The Lenzing Group, Austria, has introduced VEOCEL™, a nonwoven specialty brand of nonwoven fibers. Veocel fibers are certified as clean and safe, biodegradable, of botanic origin and produced in an environmentally responsible manner.
