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Venkatagiri Saree weavers to start online trading to capitalise on GI tag

Related Keywords: boost sales of Venkatagiri saree, elaborate zari work, failed to improve marketing, gold and silver borders, hand-woven saree, Handloom weavers, introduce exclusive weavers website, made of pure cotton, planning to start online trading, utilizing prestigious Geographical Identification tag

Handloom weavers are planning to start online trading to boost sales of Venkatagiri saree having failed to improve marketing utilizing the prestigious Geographical Identification tag which was awarded in 2011-12. They are now using whatsapp and other applications for exchanging models and getting orders.

Only commercial websites who buy sarees from the traders are grabbing orders. Now the weavers/local traders are planning to introduce an exclusive weavers’ website www.venkatagirihandloo ms.com for online activity shortly for boosting sales

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