Related Keywords: ABFRL, Aditya Birla Fashion and Retail Ltd, and style, better designs, branded garments market, cater to youth segment, colours, for a period of five years, high end markets, launch a new line of Khadi products, launch in metros starting this October, major initiative to bring Khadi, MSME, partnered with KVIC, under brand Peter England
After textile and apparel maker Raymond announced the launch of its Khadi label—Khadi by Raymond on Monday. Aditya Birla Fashion and Retail Ltd (ABFRL), formerly known as Pantaloons Fashion, on Tuesday partnered with Khadi and Village Industries Commission (KVIC), ministry of micro, small and medium enterprises (MSME) for a period of five years, to launch a new line of Khadi products under the brand Peter England. The collection named ‘Khadi by Peter England’ will be launched in the metros, starting October 2017.
