Related Keywords: established marketing agencies, fabric and apparel major Raymond, initiative taken under KVIC Act, Khadi and Village Industries Commission, MoU signed, new line of clothing under the brand Khadi by Raymond, open new stores, promote sale and marketing of Khadi, sell ready-made garments and fabric, technical and design expertise, use Khadi mark
The Khadi and Village Industries Commission (KVIC) is set to certify the fabric and apparel major Raymond to use Khadi mark to sell ready-made garments and fabric. The initiative is taken under the KVIC Act that permits it to promote the sale and marketing of Khadi or products of village industries or handicrafts and forge links with established marketing agencies.
As per the signed MOU, Raymond has agreed for a guaranteed initial procurement of a substantial amount of Khadi fabrics from the 2300 clusters under KVIC in the initial year.
