Related Keywords: DCYT, fashion statement for high society ladies, know as freedom fabric, Malkha, Malkha looms, new cotton variety, Pulugurtha Handloom weavers cooperative production and sale society
Malkha also know as freedom fabric has been introduced to the members of the Pulugurtha Handloom Weavers Cooperative Production and Sale Society located about 30 km from Kakinada at a time when power looms are playing havoc with the livelihood of the artisans depending on the traditional looms.
Weavers from this tiny village in East Godavari district are posing a challenge to the power looms by way of making a fabric, which cannot be made in any other mode, but the handloom. The weavers here are enjoying the benefits of the new variety that has a great demand in the market.
