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Fashion designers to pull out all the stops to boost Banarasi weaves

Related Keywords: catapult fantastical Banarasi weave, efforts to expand product base, home to lakhs of handloom weavers, Indian fashion designers, joins hands with grassroots weavers, onto international runway, pulled out all the stops, reinvent and showcase rich Banarasi weave, revive dying textiles, spin rich Banarasi saris, to spin couture magic, Varanasi

Varanasi, the ancient holy city situated on the banks of the River Ganges today is home to more than 100,000 handloom weavers, while the region, which includes the small towns of Bijnor, Barabanki, Mubarakpur, Ramnagar, Lohta and Kotwa, has 45,000 active looms. Though they mainly spin rich Banarasi saris, there have been some efforts to expand the product base to dresses, furnishings and fashion accessories as well. The annual turnover of this home-based industry is Rs400 crores.

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