Related Keywords: fashion retailer, Groupon, ideeli
Groupon, a part of its expansion plan has acquired online flash sales fashion retailer ideeli to expand in the apparel sector. Groupon announced on Monday that they have paid paid $43 million in cash for ideeli and closed the deal successful.
Ideeli will maintain its headquarters in New York and will continue to operate as a separate website. Ideeli started in 2007 and was part of a group of so-called flash sales companies that specialized in fast, daily online events that offered heavily discounted fashion apparel in limited supply.
