Related Keywords: display of handwoven sarees and ethnic wears, gaining momentum, Government initiative to promote handloom industry, opened its first Taneira brand name, premium sarees and women ethnic wear category, store in Bengaluru, Taneira is in its pilot phase, Tata group firm, Titan Co. Ltd
The Government’s initiative to promote handloom industry is gaining momentum as Titan Co. Ltd., a Tata group firm, has opened its first “Taneira- brand name for premium sarees and women's ethnic wear category ” store in Bengaluru which has a display of handwoven sarees and ethnic wears from across the country with products ranging up to Rs 2.5 lakh.
Titan Company Limited Senior Vice President (Strategy and Business Incubation) Ajoy H Chawla said that Taneira is in its pilot phase and the company will decide on its further growth plans in a year's time,