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Pepe Jeans to foray in new segments to double sales in India in next 3 years

Related Keywords: branded outlets, denim and casual wear jeans brand, double sales in India, first standalone kids-wear store, foray into new categories, franchise model, MBOs, Pepe Jeans London, plan to increase its stores, retail sales

Pepe Jeans London a denim and casual wear jeans brand which has 200 stores at present in India, plans to increase it to 450 to 500 in both metro cities and growing tier II & III places, while putting more focus on its own branded outlets. The idea is to double sales in India between Rs1,400 to Rs1,500 crore in the next three years on the back of foray into new categories such as footwear and kids-wear besides store expansion, said Pepe Jeans India CEO Kavindra Mishra.

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