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Brand building to push traditional textiles in states

Related Keywords: fashion designers, focusing on promoting traditional textiles, Indian states, keen to create own state owned brands, promoted on national and international platforms, roped to enhance the commercial viability, traditional and indigenous textiles, under the Make in India initiative

The Indian states like West Bengal, Manipur, Assam, Telengana and Madhya Pradesh under the Make in India initiative are keen to create their own state-owned brands by focusing on promoting traditional textiles.

Huge budgets have been allocated for this purpose. These traditional and indigenous textiles are being promoted on national and international platforms. The fashion designers have also been roped in to enhance the commercial viability of the products.

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