Related Keywords: Ahmedabad based textile major, Arrow and US Polo, Arvind Ltd, discount format image, focus on women and kids wear, Geoffrey Beene and Cherokee, new value department chain branded 'Unlimited', rebranded existing chain Megamart, sell premium brands
The Ahmedabad based textiles major Arvind Ltd has rebranded its existing chain Megamart as a new value department chain branded 'Unlimited' and plans to have 125 stores under the new format in five years. The existing chain Megamart has been struggling to shed its 'discount format' image.
J Suresh, managing director and CEO of Arvind Lifestyle said that they realised that even though they have sort of changed their proposition, still people associate the name (Megamart) with discounts.
