Related Keywords: Air India staff opting, centenary celebration, construct a unit in Channapatna, fasion show, flying high, focus on middle class consumers, Karnataka Silk Industries Corporation Ltd, KSIC plans promotional activities, Mysore silk saris, offer special discount, produces pure silk fabrics
The Karnataka Silk Industries Corporation Ltd (KSICL) is flying high with Air India staff opting for its Mysore Silk saris. During the last fiscal, Air India ordered 10,000 saris -- 6000 were delivered for its flight attendants. The remaining 4000 will be given soon for the ground staff.
The government silk weaving factory in Mysuru, established in 1912, taken over by KSIC in 1980 completed 100 years on 2012 is all set celebrate its centenary in August. As part of the celebrations, a special discount on Mysore Silk saris will be offered.
