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Global fashion houses turning their focus on natural fibre, wool

Related Keywords: Australian wool industry, fashion house

Australian wool industry after a 20-year marketing quiet period due to the collapse of the reserve price scheme is witnessing upturn as global fashion houses are turning their focus on the natural fibre, wool.

The world has started discovering wool. The latest interest comes from internationally renowned L’Uomo Vogue from Italy who has teamed with The Woolmark Company to display Australian wool and fashion in a week-long celebration.

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