Related Keywords: cheaper rates, draw up new strategies include retail and ecommerce, effective marketing, India Handloom Brand, loom upgradation, making good quality raw mateial available, revive handloom products, skill upgradion of weavers, to raise market position
India Handloom Brand in a bid to raise the market positioning of handloom plans to draw up new strategies that include retail and ecommerce. The new strategy for revival of the handloom products not only includes branding for effective marketing but also include skill upgradation of weavers, loom upgradation, making good quality raw material available at cheaper rates, availability of adequate credit facilities, product design, said Alok Kumar , development commissioner, handloom.
