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Arvind eyes to double its revenue by 2020 through omni channel strategy

Related Keywords: Arvind Internet, Arvind Ltd, double revenue, ecommerce division, entered into third-party tie-ups, entire offline stores will be digitized and live, first omni channel fashion strategy, integrate physical stores, launched NNNow.com, middle of this fiscal, online platform, textile manufacturer, to sell other brand of their portal, warehouses

Textile manufacturer Arvind Ltd’s e-commerce division Arvind Internet has launched NNNow.com, its first omni channel fashion strategy that will integrate its physical stores, online platform and warehouses, expects to garner 10-15 percent of its business from online sales in the next three to four years, said Kulin Lalbhai, executive director of the company.

Currently their brand revenue is Rs 3,000 crore and they expect this revenue to grow to $1 billion (Rs 6,700 crore at the current exchange rate) by 2020 The brands business is growing 20 per cent CAGR.

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