Cotton On BODY | Yarns and Fibers

Key drivers for Cotton On to recently apply InMoment to consolidate all customer experience

Related Keywords: Cotton On, Cotton On BODY, Cotton On Group, Cotton On KIDS, digital customer experience, Factorie, fashion market, InMoment, Rubi Shoes, Salesforce Commerce Cloud, T-bar, Typo and Supré

InMoment is a cloud-based customer experience intelligence platform. Cotton On signed with them four months ago, and then spent a month on execution. This follows Cotton On earnestly pursuing online and expecting it to be 30 per cent of growth next year by adopting a full-funnel approach to digital encompassing four strategic pillars. Obtaining more customers, engaging better, and then transforming and holding them at higher numbers.

Related Keywords: broader understanding of needs and shopping habits would enable Cotton On to evolve its products and services, Cotton On, Cotton On BODY, Cotton On KIDS, early take up of Perks, is encouraging with customers incentivised to join with a $10 welcome voucher and $10 shopping vouchers every time they reach $100 in spend, Rubi, Supré, Typo and Factorie, which launched in Australia on March 27

Cotton On has more than 1400 stores across 19 countries and Perks will help inform its approach on a local level. Perks points of difference to other loyalty programs include having no ¬minimum spend and applying across multiple brands: Cotton On, Cotton On BODY, Cotton On KIDS, Supré, Rubi, Typo and Factorie.Cotton On is aiming for three million sign-ups to Perks in its first year, which is set to give the business valuable market insight.

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Key drivers for Cotton On to recently apply InMoment to consolidate all customer experience

Related Keywords: Cotton On, Cotton On BODY, Cotton On Group, Cotton On KIDS, digital customer experience, Factorie, fashion market, InMoment, Rubi Shoes, Salesforce Commerce Cloud, T-bar, Typo and Supré

New loyalty program launched to reward Cotton On Group customers