Related Keywords: affordable fashion around the clock, Better cotton initiative cotton, concept of Future Friendly Fashion, fashion brand, garment made using organic, increased proportion of sustainability labelled fashion range, KappAhl, recylced materials, reduced use of chemicals, Sustainable Water Resources initiative, Swedish apparel retailer
KappAhl, Swedish apparel retailer and fashion brand has increased the proportion of its sustainability labelled fashion range from 24 to 38 per cent over a 12 month period. The company has nearly 400 stores in Sweden, Norway, Finland and Poland, includes garments which have been made using organic and Better Cotton Initiative cotton as well as recycled materials in its sustainable range.