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Africa-inspired designs are now regularly shown on the catwalks in fashion shows in Paris, London and Milan. Fashion is big business, the combined apparel and footwear market in Sub-Saharan Africa is estimated to be worth US $31 billion according to data from Euromonitor International.
It is important to look through a value-chain approach to see the contribution that a "made in Africa" brand can make to African economies. Technological changes in manufacturing, distribution and marketing are driving the growth of the fashion industry.
