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More fashion firms turning to technology

Related Keywords: buyers get more demanding, fashion industry, in a bid to fend off challenges, local business, More fashion firms, revolutionize their products, seek to improve productivity, shorter product cycles and rising competition, technology increasingly critical, Textile and Fashion Federation Singapore, turning to technology

More fashion firms in the local business seek to improve productivity and revolutionize their products by turning to technology in a bid to fend off the challenges of shorter product cycles and rising competition.

Mr Mark Lee, president of the Textile and Fashion Federation Singapore, said that as buyers get more demanding, technology is increasingly critical for the fashion industry - not just for designers, but also across the spectrum, including manufacturers, retailers and distributors.

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