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Made in Kenya clothes initiative to create an Sh8Bn local market

Related Keywords: buy original international fashion brands, flooded with second hand clothes, Four day sale initiative, Ministry of Industry, partnership with Textile and Apparel Firms, super sale allowed Kenyans, test appetite for Made in Kenyan products, trade and investment, under the Export Processing Zones programme, Wholesalers involved in Mitumba sector

The four day sale initiative of the Ministry of Industry, Trade and Investment in partnership with Textile and Apparel Firms under the Export Processing Zones programme to test where there is an appetite for Made in Kenyan products as for far long been flooded with second hand clothes.

The super sale allowed Kenyans to buy original international fashion brands including Victoria Secrets, Tommy Hillfiger and Calvin Klein among others. Products which were priced between Sh100 and Sh600 for items that cost Sh4,000 to Sh8,000 in international markets.

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