Related Keywords: Bibi Russel, brand provides marketing umbrella to artisans, flagship brand of handicrafts markeing wing, Rajasthali, Rajasthali set for makeover, RSIC, sell products without being fleeced by middlemen, showcase craftsmanship, with expertise of Bangladeshi fashion designer, work on reinventing Rajasthali
Rajasthali - the flagship brand of the handicrafts marketing wing of the Rajasthan Small Industries Corporation Ltd (RSIC), government of Rajasthan undertaking committed to promote the handicrafts of the colourful state of Rajasthan. The brand provides a marketing umbrella to the artisans to showcase their craftsmanship and sell their products without being fleeced by middlemen. Rajasthali with the expertise of Bangladeshi fashion designer, Bibi Russel is all set for a makeover.