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Redefinition of African fashion opens doors to internationalization and recognition

Related Keywords: Africa design, designer, fashion industry

African fashion has taken a dramatically change in the past few years. Wearing African-designed clothes is now seen as a sign of the times. It’s fashionable and brings to light a high social status which was earlier linked to rural living or with poverty.

Africans are now becoming more and more identified with their local brands. Celebrities and government figures are seen wearing local brands, according to Lilly Alfonso, a leading fashion designer from Malawi.

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