Why organic cotton?

Cotton is a versatile, soft, breathable, comfortable and highly absorbent fabric is preferred over other fabrics worldwide neglecting the fact that it’s one of the most intensively sprayed field crops, accounting for more than 10 percent of pesticide used and nearly 23 percent of agricultural insecticide sold worldwide.

The chemicals used in the production of conventional cotton cause adverse effects on human health and environment like ground and surface water contamination leading to pollution of drinking water as high levels of nitrates are found in it known to cause methemoglobinemia, or “blue baby syndrome,” in infants.

Whereas, the production of organic cotton protects biodiversity, is eco-friendly, does not use synthetic chemicals, and does not cause any harm to living creatures. It uses organic manures, natural pesticides and insecticides with crop rotation being practised on the land. Other benefits of organic cotton are 91% less water consumption, 62% less energy demand, 46% less CO2 emissions, and 26% less soil erosion.