News Tags

Related Keywords: Australian Merino wool, high-performance fibre, innovative woven fabric, international platform, latest fabric innovation, merino wool, Merino wool apparel, MerinoPerform WP, outerwear apparel, present at ISPO trade show, sport business elite, Woolmark Company

The Woolmark Company presents the latest fabric innovations in Merino wool at this year's ISPO trade show, the leading international platform for the sport business elite which started from 5-8 February in Munich, Germany. Merino wool apparel enjoying commercial success across the globe, Woolmark has placed a greater focus on outerwear, with an innovative woven fabric.

Related Keywords: Apparel Care programme, Merino wool trends, Shanghai exhibition, Spinexpo, washable wool campaign, Wool Day, Woolmark Company

The Woolmark Company at SPINEXPO Shanghai exhibition that started in Shanghai today will present its latest Washable Wool campaign and will also be showcasing selection of Merino wool trends, industry services and innovations

Some of the latest innovations in Merino wool knitwear will also be showcased, including Merino Air, Sculptured Merino, Vintage Merino Knits and Merino Vintage Yarns. New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing.

Related Keywords: fashion industry, fine wool, Optim technology, outdoor recreation clothing market, wool industry, Woolmark Company

The wool industry looking for a big break in the outdoor recreation clothing market is likely to get success due to the technology originally developed to make fine wool finer.
 
The Optim technology behind the new fabric was originally developed more than 20 years ago when the world was desperate for more fine wool, prompting the then UK-based International Wool Secretariat (IWS) and various textile processors to look at stretching woollen fibres in the early processing stage.