Wrangler expands partnerships to tackle denim waste crisis

Wrangler, the denim brand, has revealed several new partnerships focused on minimizing denim waste and preventing it from ending up in landfills. This is a crucial environmentally friendly step to repurpose the waste, while also preventing the overfilling of landfills and minimizing the pollution.

Through collaborations with non-profit organization Accelerating Circularity, a sports club based in Texas, and vintage clothing specialist Beyond Retro, Wrangler aims to decrease its reliance on raw materials while enhancing its existing upcycling initiatives.

These initiatives underscore Wrangler’s commitment to sustainability and signify its proactive approach to reducing environmental impact within the denim industry.

Recent Posts

Loftex promotes sustainability with innovative towel collection

Loftex USA is strengthening sustainability with the launch of eco-friendly towel sets, blending innovative performance features with luxurious designs.

22 hours ago

Toray Industries produces sustainable acrylic fiber

Toray Industries, Inc. announced that starting this April, it will implement the mass balance approach in manufacturing its TORAYLON™ acrylic…

22 hours ago

Cxffeeblack, COMOCO Cotton develop sustainable t-shirt

Cxffeeblack has joined forces with COMOCO Cotton, a sustainable textile company, to create a special coffee-dyed T-shirt made from unbleached…

22 hours ago

Nikwax launches new standard in waterproof down technology

Nikwax has unveiled its latest innovation, the Direct.Dry Down line, setting a new benchmark in waterproof down with great performance…

2 days ago

Wrangler, Accelerating Circularity launch recycled cotton jeans

Wrangler x Accelerating Circularity jeans are proving that post-consumer and post-industrial cotton can be effectively reused in everyday clothing.

2 days ago

Bcomp, Tras introduce flax-based composites to moto racing

Swiss cleantech innovator Bcomp has partnered with Japanese composite specialist Tras to bring natural fibre solutions to the world of…

2 days ago