Wrangler, the denim brand, has revealed several new partnerships focused on minimizing denim waste and preventing it from ending up in landfills. This is a crucial environmentally friendly step to repurpose the waste, while also preventing the overfilling of landfills and minimizing the pollution.

Through collaborations with non-profit organization Accelerating Circularity, a sports club based in Texas, and vintage clothing specialist Beyond Retro, Wrangler aims to decrease its reliance on raw materials while enhancing its existing upcycling initiatives.

These initiatives underscore Wrangler's commitment to sustainability and signify its proactive approach to reducing environmental impact within the denim industry.