VIP Clothing
Indian innerwear brand VIP Clothing has entered a new market segment with the launch of branded handkerchiefs while also expanding its presence in the semi-premium socks category within the footwear market. This move aligns with the company’s goal to transform unbranded daily essentials into recognized and trusted branded products.
Sunil Pathare, Managing Director of VIP Clothing Ltd., shared that the company aims to replicate its innerwear segment’s success in the handkerchief market. He highlighted that the focus will be on delivering “high-quality, stylish, and reliable handkerchiefs” to consumers.
By diversifying into handkerchiefs, VIP Clothing is taking a significant step beyond its traditional innerwear business. Alongside the growth of its footwear and accessories division, this move is expected to strengthen its position in the Indian consumer goods sector.
Cotecna has officially opened its new Softlines Testing Laboratory in Tirupur. The inauguration was led by Amit Chopra, along with…
Loop Industries has raised €10 mn through a convertible preferred security agreement with Reed Societe Generale Group, an entity under…
OJAS has partnered with Maharishi for a capsule collection in military-inspired aesthetics featuring Maharishi’s Original Snopants, sweatshirt, and a tote…
Red Run has announced its foray into menswear with menswear collection, titled ‘Drop 1,’ featuring 10 essential pieces designed for…
INEOS Styrolution, a global leader in styrenics, has successfully completed its first project involving mechanically recycled polystyrene in yoghurt cups.
Sustainable fashion brand Virgio has partnered with Ola Electric to offer eco-friendly doorstep deliveries of its products during the festive…