Vintage marketplace Farly has announced the launch of its new resale marketplace. The sustainable fashion marketplace is an online flea market where people can shop and share their personal styles.

The platform is designed for enthusiasts of retro-style shopping and slow fashion, according to the brand. It aspires to reinvent the rules of online shopping by injecting pleasure and smart selection into the process. To inspire those looking for preloved items, virtual shop windows will be displayed alongside mood boards.

Independent sellers, small retailers, artists, and curators are encouraged to use the platform's capabilities by the UK digital startup. Users can create their own store windows by simply uploading photographs and then sharpening, resizing, cropping, clipping, and tweaking them before publishing.

The launch also marks the beginning of the use of Farly Points, a reward system that allows users to earn points by pushing sales of things curated in their windows. Users can use the points to monetize their windows, resulting in large discounts as their profile on the network grows.

Farleigh Hungerford, Founder of Farly, said that as the world prepares for the COP26 meeting this November, the issue of climate change and looking after our planet has been more evident than ever. Farly solely promotes the sale of vintage, pre-loved, and secondhand things, and they strongly encourage sellers to think about sustainability throughout the process, from packaging to considering the product's origins to the conclusion of the item's lifecycle.