Unspun’s denim can be a solution for circular fashion

Genesis, the sustainable jeans by the company Unspun, has been marked under “Best Inventions of 2019” in TIME magazine.

This comes under the Ellen MacArthur Foundation’s Jeans Redesign Program, which significantly focuses on the concern of water and energy consumption, and pollution produced in the conventional denim production procedures. The Unspun company has come up with the free system of production while using superior materials like Resortecs (smart stitching threads, completely recyclable), a QR code that provides a customer care manual on scanning and giving access to core data to the retailers, resellers and recyclers.

Eon’s technology has played a major role in the functionality of the Genesis category of jeans, by using a QR code in the denim which can be used to find out the entire history of the product be it’s the origin, lifecycle, constituent materials; which can be for the used for reselling and recycling purposes. The whole data is digitally restored with Eon’s Circular ID Protocol, which keeps the product information like product name, original price, chemicals used, material content, etc.

This technology represents an infinite loop structure where one sustainable model leads to another circular model and the other and so on. The scalability of recycling denim is already very challenging but the invention of Genesis, it sets a powerful example to show to what an extent an innovation system can go to and how some exclusive materials along with the evolving technologies can be exploited not only for reducing the huge water, energy consumption and pollution but also can be used to record the product data for future reference in a closed-loop supply chain.

Eon founder and CEO, Natasha Franck mentions that they have been quite successful in implementing their concept in practical terms; engaging customers, sellers and recyclers by using Eon’s Internet of Things technology.

3D body scan technology was also the first of its kind innovated by Unspun, which also contributes to Eon’s technology for maintaining the garment data vital for starting it’s second and many more life cycles in the future, thus making this idea into a sheer practical solution.

Laura Balmond, Make Fashion Circular Program Manager for Ellen MacArthur Foundation, also agrees that Unspun in its innovations has successfully managed to keep up with the qualitative aspects of the product like its durability, safe wearability and recyclability which also will set up a dense powerful network within the apparel industry and will go towards a lethal circular model in fashion.

Unspun, with its smart technology, has been able to facilitate its customer with not only good looking, eco-friendly jeans but also practices Advance Mass Customisation through its QR technology. According to Annika Visser, Unspun Operation Lead, Unspun aims at establishing a networking model in the market which works together to provide the customer with more sustainable products every day, in turn saving the planet. They are remarkably leading their motto with the launch of a ‘scannable circular ID Genesis jeans’. The Resortecs threads make the recycling process much easier as they easily dissolve in high temperature and makes the assortment very convenient from fabric to trims. Worldwide, leading fashion brands are adapting the Eon Circular ID Protocol for communication and data exchange services.

KEYWORDS: Circular ID Protocol in fashion, recycled denim, sustainable jeans, data storage in fashion, closed-loop supply chain