US-based fashion technology company, Unspun, has earned B Corp certification, joining ethical denim brands like Outland Denim and Good American in meeting the highest confirmed standards of social and environmental performance. The brand's B Corp designation demonstrates its commitment to using business to create a more inclusive and sustainable economy.

B Corp certification, which is administered by the charity B Lab, assesses a company's performance in terms of governance, employees, consumers, community, and the environment.

The accreditation is in line with the company's initial objective of reducing carbon emissions by 1 percent gigaton-scale through "localized and purposeful production." The company, which was founded as a sustainable answer to denim production, makes each pair of jeans on-demand based on a digital scan of the wearer's body. The 10-second scan is available via the company's app or at one of the company's three facilities in the United States and Hong Kong. Each pair of jeans takes four weeks to make.

In addition to its zero-waste business approach, the company uses environmentally friendly products and processes: Fabric is constructed of 91% GOTS certified organic cotton denim and 1% Lycra, and washed with 100% recycled water and Greenscreen-approved chemicals.

Unspun introduced Vega-1, their 3D-weaving technology in June, which it wants to roll out on a worldwide scale, allowing brands to bring products to market more swiftly and efficiently. The business claims that a custom pair of jeans can be made in only 10 minutes using the industry-disrupting machine, which it claims might eventually replace the sewing machine. The technology won the corporation a spot on Time's top 100 inventions list for the year 2021.

By 2024, the company wants to make all of its denim fully circular using the Ellen MacArthur Jeans Redesign standards, track emissions using existing scope 1-3 emissions, and build and publish a roadmap for net-zero aspirations.

Unspun also released two new fits to its lineup in conjunction with its B Corp certification: a bootcut and a retro flare, both of which are gaining popularity as the slim fades. Light, medium, dark, and black denim are available in bootcut designs, while light and medium indigo are available in flare forms. The prices of the items range from $200 to $215.