Kseniaschnaider
Kseniaschnaider, a Ukrainian denim brand, has received praise from PETA Germany. The animal rights organization’s German division awarded the brand with the 2024 PETA Vegan Award for their Chewbacca jeans. PETA Germany acknowledged the brand’s commitment to sustainability, noting their refusal to waste even small pieces of fabric and their love for animals.
Founded by Ksenia and Anton Schnaider, the brand’s $600 Chewbacca jeans feature their signature “denim fur,” a hair-like texture made from reworked vintage denim and frayed offcuts. These jeans won in the “Best Vegan Pants” category.
Denim fur has been a key element of Kseniaschnaider’s designs for years. This technique has been used in various products, including footwear, jackets, and a Spring 2023 collaboration with New York-based denim brand DL1961.
“Kseniaschnaider’s Denim Fur Jeans demonstrate how sustainable and vegan fashion is always possible. Dressing vegan benefits animals, people, and the environment. We hope other fashion brands will follow this example and focus on plant-based, animal-free designs,” said Harald Ullmann, co-founder and second chairman of PETA Germany.
Red Run has announced its foray into menswear with menswear collection, titled ‘Drop 1,’ featuring 10 essential pieces designed for…
INEOS Styrolution, a global leader in styrenics, has successfully completed its first project involving mechanically recycled polystyrene in yoghurt cups.
Sustainable fashion brand Virgio has partnered with Ola Electric to offer eco-friendly doorstep deliveries of its products during the festive…
Kingpins Hong Kong hosted its second annual pop-up event at the DX Design Hub, putting the spotlight on denim innovation…
The American Association of Textile Chemists & Colorists (AATCC) has signed a Memorandum of Understanding (MOU) with The Textile Association…
Under Armour, Hohenstein and PPT Group, has introduced a standardised method to measure microfibre release from textiles during simulated washing…