Trident Group aspires to be amongst top three home textile brands in the country and offers affordable luxury. MD Deepak Nanda said that with more Indians splurge on bed and bath linen, they hope their textile brand turnover would exceed Rs 300 cr by 2020 , targeting 50% growth on year on year basis to reach there.

With domestic textile market expected to become a $5.6 bn entity by 2020, the Ludhiana-headquartered textiles to paper company said that 2017-18 will be a year of consolidation and to make inroads in the domestic market.

Trident intends to make good inroads in next 3 years in domestic market and capture at least 15% share by 2020.

They offers Organica , Nectar soft and Indulgence brands under premium collection, Cuddlies and Bath Buddy under kids’ collection, Everyday and Classic under 24 * 7 collection and Play and Play Lite under active life collection.

The Company has launched a wide basket of products catering to all price points in Indian market and they would want to have their offerings for both mass as well as luxury consumers.