Top Indian designers to give a face lift for Banarasi handloom industry

Designer-turned-BJP politician Shaina NC came up with an innovative concept of organizing an event where reputed Indian designers will converge in a bid to revive core Banarasi handloom products, including the fabled saris. Union textile minister Santosh Gangwar and development commissioner (handloom) of Union ministry of textile Alok Kumar will be part of this event.

She said that creating design sensibility among local manufacturers is the basic objective behind this endeavour. They will display their designs woven by Banarasi artisans under Make in India campaign.

This will help in boosting the wages of handloom weavers and compel those who had migrated to other textile hubs like Surat, to return to their old form of weaving in the long run.

The ministry of textile and Banarasi Vastra Udyog Association (BVUA), will interact with stakeholders of Banarasi handloom industry to chart a common course of action for the industry

According to Ashok Dhawan of BVUA, direct interaction between designers and manufacturers will help in evolving a synergy in their working. It will also help both these groups in knowing what they expect from each other. This could be the best way to revive the industry by focusing on improving its creativity and demand of products.

Vaibhav Kapoor from BVUA said that so far designers Tarun Tahiliani, Vikram Phadnis, Neeta Lulla, J J Valaya, Anamika Khanna, Lina Tipnis, Nachiket Barve, Kumar Vikas Saxena, Mark Robinson, Alka Nishar, Wendell Rodricks, Rakesh Thakore, David Abraham, Rohit Bal, Gaurva Gupta, Anju Modi, Sonika Agarwal, Rahul Mishra and Rajesh Pratap Singh have been confirmed for the event.

Recent Posts

Lenzing Nonwovens expands LENZING lyocell dry fiber line

Lenzing Nonwovens has expanded its LENZING Lyocell Dry fiber range with two new cellulosic fibers: a fine dry fiber and…

5 hours ago

Avery Dennison unveils Optica for supply chain transparency

Digital identification expert Avery Dennison has launched a new platform designed to increase transparency across brand and manufacturing supply chains.

5 hours ago

Aware and Baichuan Resources partner for textile transparency

Traceability platform provider Aware has announced a collaboration with Baichuan Resources Recycling, a leader in recycled polyester, yarn, and fabric…

5 hours ago

Indorama Ventures partners for commercial-scale bio-PET bottles

Indorama Ventures has teamed up with Suntory, Iwatani, and others to introduce the first commercial-scale bio-PET bottle, made from certified…

1 day ago

Milliken & Company launches innovative moisture barrier

Milliken & Company has introduced Milliken Assure, first flame-resistant moisture barrier for firefighter turnout gear that is free from PFAS…

1 day ago

Paradise Textiles, Kintra Fibers launch bio-synthetic material garment

Paradise Textiles has collaborated with Kintra Fibers, a leader in bio-based fibers, to produce the first garment made from Kintra’s…

1 day ago