Stella McCartney and Vivienne Westwood are among the eight iconic fashion brands that are urging UK Prime Minister Boris Johnson to ban fur sales.

Although the farming of fur was banned in 2003 by Britain, since then Britain has imported more than £800 million worth of fur from countries like Poland, China, and Finland.

The Humane Society International’s #FurFreeBritain campaign is being backed by globally renowned designers like Vivienne Westwood, ERDEM, Shrimps, Stella McCartney, Katharine Hamnett, Helen Moore, and Christopher Raeburn.

A letter addressing the UK president has been signed stating the ban on fur sales as it would enhance the UK’s growing reputation as a global hub for innovation in ethical fashion. In addition to this, it also states that the beliefs and expectations of the majority of UK consumers inform their fur-free policies, who reject animal fur on ethical grounds. They know that the majority of British consumers want fashion items without fur, hence they are proud to support the growing fur-free movement.

In a statement sent to PBN, the executive director of Humane Society International/UK, Claire Bass said that these iconic British fashion designers have their fingers on the pulse by proudly flying the flag for fur-free fashion. They knew that there is nothing glamorous about mentally deprived foxes, COVID-19 infected mink, anally electrocuted raccoon dogs, and wild trapped coyotes shot in the head, hence they refuse to put cruelty on the catwalk. 

She also added that fur is rejected by a vast majority of British consumers. A global decline in demand for fur fashion has been seen since the revolting cruelty of fur is exposed, which has sent this industry into a downward spiral. Brand Britain does not reflect killing animals for fashion. Even her Majesty the Queen has stopped buying new fur. It's high time for the UK government to assign the fur trade to the history books where it really belongs by banning the sale of fur.

The initiative is also backed by the luxury department store Selfridges who has also signed the letter to the UK president. The director of sustainability at Selfridge, Daniella Vega said that they are proud of their long-standing no fur policy which has been in place for more than 15 years. They are committed to providing ethical and sustainable products as their customers care about animal welfare. She added that there for brands and designers, there are many alternative materials to use. They support the ban on the sale of fur in the UK as the future is fur-free.