The Tommy Hilfiger brand, owned by PVH Corp, has started a new resale program in the US as part of its effort to become fully circular.

The new 360-resale initiative from Tommy Hilfiger and online resale marketplace ThredUp allows US customers the opportunity to purge their wardrobes and purchase secondhand. ThredUp's "Resale as a Service" platform makes the program possible (RaaS).

Esther Verburg, EVP, sustainable business and innovation, Tommy Hilfiger Global and PVH Europe, said that this partnership is the latest step in their journey to becoming a fully circular brand. The program will help the company engage with customers in new ways and extract more value from its current offering. The US market is full of cycle potential, and together with thredUP, they want to make a significant effect over the long term.

Customers of Tommy Hilfiger in the US may create a pre-paid shipping label at tommy.thredup.com, load any shippable box or bag with men's merchandise from Tommy Hilfiger as well as women's and children's clothing from any brand in their wardrobe, and ship it to ThredUp for free. Customers earn Tommy Hilfiger shopping credit that may be spent both online and in-store if any of the women's, children's, and baby products (of any brand) are chosen for resale and sell or men's products (of just Tommy Hilfiger) are considered acceptable.

James Reinhart, CEO of ThredUp, said that Tommy Hilfiger is a iconic and timeless brand. Reselling is a natural match for the business because of the brand's items' timeless designs and high quality. Through their Waste Nothing and Welcome All programs, Tommy Hilfiger has made outstanding progress toward sustainability. They are proud to support their new resale program as they continue to have an effect.

The collaboration supports Tommy Hilfiger's goal of becoming a completely circular brand by 2030 and the organization's mission of Waste Nothing and Welcome All.