Thinking MU ensures traceability with a zero-waste initiative

Established in 2008, Thinking MU launches a collection promoting a ready to think concept. The brand has harnessed clothes as a tool for positive change. The four founders, Pepe Barguñó, Miquel Castells, Alejandro Arenas and Carlos Cortadellas have come together to promote clothes with common sense.

The Barcelona-based brand is staying true to its roots, urging consumers to question everything, the fashion rules, the workings of modern society, and even ‘sustainability’ itself. The brand believes in bold actions over words its pride remains in its use of organic, recycled and Fairtrade textiles. The brand is popular for its planet-friendly hemp range and a zero-waste trash initiative that promotes a circular economy. The collection has been designed with post-consumer recycled materials.

The brand also emphasis on transiency and have traceable tags embedded with QR code attached to every garment, to give consumers complete access to the brand’s impacts right from carbon footprint to packaging to animal welfare.

The brand also takes pride in its stylish designs that serve to be timeless. The offering made by the company is just as stylish as they are sustainable. A strong Mediterranean aesthetic runs throughout the collections, resulting in clothing that is inherently relaxed and versatile

Recent Posts

Swisstulle advances dyeing efficiency with JigMaster

Swisstulle adopted JigMaster for its dyeing and finishing operations, especially for high-quality technical textiles used in fashion and automotive industries.

3 days ago

Birla Cellulose and Circ partner to scale textile recycling

Birla Cellulose, a leader under the Aditya Birla Group, has announced a long-term partnership with Circ, a U.S.-based textile recycling…

3 days ago

CARBIOS unveils enzymatically recycled polyester t-shirt

CARBIOS has collaborated with leading brands Patagonia, PUMA, Salomon etc. to create a groundbreaking polyester garment made entirely from textile…

3 days ago

Yangi launches sustainable fiber-based food tray

Yangi, renowned for its renewable packaging solutions, has launched a fiber-based food tray as a sustainable alternative to plastic trays…

3 days ago

Tarpaulife Project develops alternative to PVC-coated fabrics

The European Tarpaulife Project is working on polyolefin-coated fabrics, such as polyethylene, that can be manufactured to compete with PVC-coated…

3 days ago

Better Cotton to standardise measurements for cotton production

Better Cotton has joined the global non-profit alliance, Cascale, in a three-year project aimed at standardising LCA methods across the…

3 days ago