Established in 2008, Thinking MU launches a collection promoting a ready to think concept. The brand has harnessed clothes as a tool for positive change. The four founders, Pepe Barguñó, Miquel Castells, Alejandro Arenas and Carlos Cortadellas have come together to promote clothes with common sense.

The Barcelona-based brand is staying true to its roots, urging consumers to question everything, the fashion rules, the workings of modern society, and even 'sustainability' itself. The brand believes in bold actions over words its pride remains in its use of organic, recycled and Fairtrade textiles. The brand is popular for its planet-friendly hemp range and a zero-waste trash initiative that promotes a circular economy. The collection has been designed with post-consumer recycled materials. 

The brand also emphasis on transiency and have traceable tags embedded with QR code attached to every garment, to give consumers complete access to the brand’s impacts right from carbon footprint to packaging to animal welfare.

The brand also takes pride in its stylish designs that serve to be timeless. The offering made by the company is just as stylish as they are sustainable. A strong Mediterranean aesthetic runs throughout the collections, resulting in clothing that is inherently relaxed and versatile