The Swoondle Society has excitingly announced their strategic acquisition of ShopTomorrows. The former is a pioneer in the trade-based clothing resale industry that is revolutionizing the secondhand fashion market while the latter is a leading resale marketplace for kidswear.

ShopTomorrows is founded by Haley Lieberman, who is a former fashion stylist and a sustainable fashion thought leader. This acquisition has made Swoondle a market-leading trade-based apparel platform in the country.

“We are thrilled to welcome ShopTomorrows’ customers to our Swoondle family. The synergies in our models and missions are what led us to each other. Leveraging Haley’s expertise and extensive network will be a significant asset to Swoondle’s mission to improve the sustainability and circularity in the children’s apparel market.”

This acquisition has broadened Swoondle's customer segment substantially, gaining access to ShopTomorrows’ large and loyal customer base, which primarily consists of parents. Now the company is also focusing on widening its product selection and deepening its social impact. With this, a strong and attractive growth profile is created which is highly equipped to carry out its mission of reducing the exorbitant 15.1 million tons of fashion waste annually.

“We are thrilled to welcome ShopTomorrows’ customers to our Swoondle family. The synergies in our models and missions are what led us to each other. Leveraging Haley’s expertise and extensive network will be a significant asset to Swoondle’s mission to improve the sustainability and circularity in the children’s apparel market,” stated Jen Zuklie, Founder and CEO of Swoondle and exchange marketplace expert.