French fashion brand The Kooples has joined forces with AI developer IMKI to unveil an exclusive AI-powered capsule collection at the upcoming Consumer Electronics Show (CES) in Las Vegas in January 2024. This unique collection, crafted by an Augmented Creative AI entity named ‘The Kooples,’ integrates AI-driven processes to embody the brand’s signature aesthetic, reimagining pieces from its archives, including iconic jackets, dresses, jeans, and bags.

The collaboration aims to showcase the potential of Artificial Intelligence in creative domains, particularly in the fashion industry. Frédéric Rose, CEO & founder of IMKI, highlighted the transformative role of AI in expanding creative content boundaries. The capsule collection reinterprets The Kooples’ classic pieces, infusing them with innovation and creativity through AI-driven design processes.

Anne Laure Couplet, CEO of The Kooples, emphasized the significant impact of AI in amplifying creative endeavors within the studio. AI serves as a catalyst for innovation, offering a multitude of ideas across diverse themes and providing time-saving benefits. Couplet acknowledged AI's role in enhancing the design process, allowing the studio to focus more on perfecting the final additions and enhancements of the products.

IMKI’s Augmented Creative AI is positioned as a tool that empowers brand heritage and fosters innovative design approaches. By accelerating the creative process, this technology enables brands to expand their capacities while simultaneously driving down production costs. The collaboration between The Kooples and IMKI showcases the potential of AI to reshape and elevate the fashion industry's creative landscape.