A textile fiber specialist brand, TENCEL under Lenzing have announced their collaboration with the major textile and garment brand, Arvind Ltd. They have recently launched their collection of trendy, stylish and sustainable suiting and shirts for men.

The collection is made out of a superior fabric comprising TENCEL™ branded fibers. The collaborated collection facilitates customers to give back to the environment. This has marked a major milestone in the sustainable journey of TENCEL™ fibers through a good range for the menswear segment.

The current pandemic crisis has shifted many consumers' focus on comfort wear throughout the day. This collection has been carefully designed to cater to these customer's needs allowing them to use it throughout the year. The components of the collection are light, soft, biodegradable and claim to have utilized lesser water. The collection has been designed keeping in mind the ongoing trend and styles. The workwear components have been made soft and breathable which has proven to be a key parameter in womenswear as well as menswear.

The collection is now available on the Arvind mills website as well as their stores across the country. Avinash Mane, Commercial Head, South Asia, Lenzing AG shared stated that they were always working closely with different partners to minimize their environmental footprint on the fashion industry to help consumers make a more conscious purchase. He further added that it was a matter of pride to witness Arvind,  set out positive influence over the community.

Avinash Mane, Commercial Head, South Asia, Lenzing AG, believes that when it comes to fiber innovation, Arvind has been revolutionizing the fashion industry and has been powering high-fashion brands across the world. Hence he concludes by stating that it was only natural for them to partner with TENCEL™ brand to ensure that there is a continued innovative path. They have incorporated TENCEL™ 's core promise by ensuring all garments are light and breathable with added performance features and at the same time are high on sustainability.

The TENCEL™ branded fibers are procured from sustainably managed forests and manufactured with an award winning closed loop process. This process reduces the carbon footprint and hence maintains ecological balance.