The Ministry of Textiles has identified eligible individual manufactures/cooperative societies for production of India Handloom Brand (IHB) tag products which will help promote them in the global market. Ten handloom products of Andhra Pradesh State have obtained the IHB tag.

According to the Weavers’ Service Centre (WSC) in Vijayawada, prominent among them include Dharmavaram silk sari and Pavada of Anantapur district; Madavaram cotton sari of Kadapa district; Venkatagiri cotton sari of Nellore district; Polavaram cotton sari of Krishna district; Mangalagiri sari of Guntur district; and Uppada sari of East Godavari district.

WSC Deputy Director K. Ravindra said that they are doing research for identifying eligible handloom products to recommend them for the IHB tag.

Mr. Ravindra said that the recent buyer-seller meeting held in Hyderabad yielded the expected result as the branded handloom products witnessed great demand.

While, Weavers Service Centre’s South India Director Vishesh Nautiyal said that the IHB speaks about the quality and standards of the respective product. The branded products are being sold by renowned retail malls in Indian cities. The brand is a direct way to penetrate the national market. In fact, the work of the weaver or manufacturer would go beyond the borders through the IHB tag.