A Japanese chemical company, Teijin Frontier, subsidiary of Teijin Ltd all set to launch the first “wearable cosmetics” range of women’s undergarments made from a new fiber which contains cosmetic ingredient to improve quality of skin and help retain skin moisture to prevent dryness and roughness, it is part of efforts to be more competitive in textile industry.

The clothes are made from polyester fibers containing malic acid designed to maintain the pH balance of the skin, the right conditions for a healthy skin. The fiber also contains compounds to interact with the skin’s moisture to improve quality and appearance.

Teijin researchers have made the fiber retain most of the malic acid even after 50 washes.

The company claims to be the first in Japan to have acquired a licence to manufacture and sell wearable cosmetics garments based on the pharmaceutical and medical device law. The line will consist of six garments which will be sold under the Raffinan brand at the company's online shop and other outlets starting around March 2016.

The Raffinan clothing range is aimed at women aged 30 to 40 and priced between yen 1,500 and 4,000 yen which would be around US 12 to 32.4 dollars).

Teijin will also pitch the fabric for use by other clothing makers.

Additionally, sports gear giant Descente Ltd. also announced that it will market a new clothing line of seven items that incorporates the Teijin garments from March 2016.