Tata Group’s luxury e-commerce platform Tata Cliq Luxury has entered into partnership with The Woolmark Company. The unique venture between the two companies is a step towards creating awareness about Merino wool, a luxurious and natural fibre from Australia, among the Indian consumers.

Through this association, Tata Cliq Luxury will be the exclusive retail partner in India for larger designer collections that will integrate merino wool in their garments and accessories, and for the International Woolmark Prize.

The International Woolmark Prize is a renowned, noteworthy award which celebrates outstanding fashion talent from around the globe to showcase the beauty and versatility of merino wool. The winner’s merino wool capsule collection will be commercialised and sold across the world’s top boutiques and department stores through the International Woolmark Prize’s extensive retail partner network. In India, these products will be exclusively retailed by Tata Cliq Luxury.

The Woolmark Company country manager India, Arti Gudal, said that their association with Tata Cliq Luxury will help strengthen the merino wool narrative in India with them. It will also bring new technique and innovation from the global fashion industry to consumers in India. They are delighted to have the brand as their retail partner in India as this enables them to spread awareness on merino wool and also increase its consumption across the wool supply chain through various collaborations.

Vikas Purohit, chief operating office, Tata Cliq said.that they are very happy to associate with The Woolmark Company to help and promote the young and talented designers who create innovative and versatile designs with Merino wool. Tata Cliq Luxury endeavours to provide its discerning consumers a differentiated experience and this association is in line with this commitment.

The consumers can now access an exclusive merino wool capsule collection by budding designers online through Tata Cliq Luxury.