The Amazon India and Flipkart are already marketing the iconic Tantuja handloom saris for sometime but with the online shopping portal Amazon-US deciding to market Tantuja handloom saris and other products, it is set to go global.
MSME, handloom and textiles minister Swapan Debnath stated that Amazon-United States will sell tantuja sari. This is a new initiative which will promote and sell Tantujas products in the United States.
So far, online marketing of the saris and other handloom products was restricted to the domestic market as till recently Tantuja was passing through a severe financial crisis.
Tantuja will continue to take the omni-channel marketing route for reaching out to customers. In order to add value to its products portfolio, Tantuja has invited weavers from Varanasi to work on its special Benarasi saris.
Tantuja, under the West Bengal State Handloom Weavers Cooperative Society, will work together with Amazon-US for overseas promotion and marketing of the products.
Avantium has made a major breakthrough in textile recycling, developing a unique method to separate and reuse both cotton and…
Ventile has teamed up with Norwegian brand Northern Playground to introduce a new lightweight anorak designed for both outdoor adventures…
Faherty Brand has announced a new collaboration with Alternew to improve the shopping experience by offering convenient alteration services to…
GFA and PDS Ventures are searching for early-stage innovators with sustainable solutions that can transform the fashion and textile supply…
Ambercycle has partnered with Benma, a Chinese sustainability solutions provider, to accelerate circularity in textiles through the production of cycora…
A trade delegation from the Netherlands will visit Bangladesh from February 10th to 13th, 2025, as part of the Netherlands…