Sustainable lifestyle brand Thought
Australia-based sustainable lifestyle brand, Thought, has unveiled a new website and brand identity that focuses on the advantages of living sustainably.
The Spring 2022 collection will be available on Thought’s new website, with all care labels on products providing information on the manufacture and origins of each item. QR codes will be included on hangtags, allowing shoppers to learn more about the materials and fabrics used.
Rachel Kelly, Founder of Thought said what feels extremely great is that they can truly tell their truth truthfully. Greenwashing is a major issue in our sector, but their company was founded on a sustainable philosophy, and it is at the core of who we are.
Kelly added that they began by making environmentally and socially conscious decisions in garment production and fabric procurement, and they continue to do so while evolving to stay ahead of the curve. They can confidently describe themselves as a sustainable fashion and lifestyle company, and they can now communicate it in a true, intelligible, and passionate manner.
Nikwax has unveiled its latest innovation, the Direct.Dry Down line, setting a new benchmark in waterproof down with great performance…
Wrangler x Accelerating Circularity jeans are proving that post-consumer and post-industrial cotton can be effectively reused in everyday clothing.
Swiss cleantech innovator Bcomp has partnered with Japanese composite specialist Tras to bring natural fibre solutions to the world of…
Researchers from MIT and Lincoln Laboratory are developing innovative bioabsorbable fabrics that replicate how soft tissues naturally stretch.
A research team at the University of Limerick (UL) has introduced a groundbreaking method for producing carbon fiber through their…
Circ, Circulose, RE&UP, and Syre, have joined forces to create the T2T Alliance, an initiative focused on driving policy changes…