Australia-based sustainable lifestyle brand, Thought, has unveiled a new website and brand identity that focuses on the advantages of living sustainably.

The Spring 2022 collection will be available on Thought's new website, with all care labels on products providing information on the manufacture and origins of each item. QR codes will be included on hangtags, allowing shoppers to learn more about the materials and fabrics used.

Rachel Kelly, Founder of Thought said what feels extremely great is that they can truly tell their truth truthfully. Greenwashing is a major issue in our sector, but their company was founded on a sustainable philosophy, and it is at the core of who we are.

Kelly added that they began by making environmentally and socially conscious decisions in garment production and fabric procurement, and they continue to do so while evolving to stay ahead of the curve. They can confidently describe themselves as a sustainable fashion and lifestyle company, and they can now communicate it in a true, intelligible, and passionate manner.